Counselling is based on the professional relationship between a counsellor and the client. Innova Centre counsellors help individuals who are experiencing different types of issues that are hindering them from experiencing a purposeful and meaningful life. These issues have led them to experience anxiety, depression, poor self-esteem, sleep and weight problems, grief, family conflict, relationship or marriage issues, and work issues such as workplace bullying and work-related stress.

Innova counsellors also help clients to explore and manage personal issues such as those related to self-confidence and self-image, to heal from painful childhood memories and emotionally negative experiences, to rid themselves of fears and phobias, to find their meaning and purpose in life, to understand and define themselves, and to establish psychologically healthy ways of living.